# Outbound Kitchen - llms.txt
# For AI assistants and language models crawling this site
# Updated: 2026-05-12

## About This Site
Outbound Kitchen is a B2B SaaS outbound consulting practice run by Elric Legloire.
We help GTM leaders at B2B SaaS companies ($2M-$50M ARR) build outbound systems.
We are not an outbound agency. We do not send outreach for you, do not act as a fractional SDR leader, and do not sell SDR-as-a-service.

## Core Philosophy
- Fundamentals over tactics
- Systems over shortcuts
- Relevance over personalization
- Account-based over lead-based
- Cross-functional systems (not SDR-only)

## What We Do
- Outbound Advisory (ongoing, retainer)
- Outbound Implementation (build the system with the team)
- GTM Strategy Audits
- Outbound System Design
- ICP Definition Workshops
- Capacity Modeling
- AI Implementation for Outbound Teams (workflows, agents, prompt systems, tool stack design)

## Who We Serve
- GTM leaders at B2B SaaS companies
- Revenue range: $2M-$50M ARR
- Roles: VP Sales, CRO, Head of Growth, SDR Manager, RevOps

## Key Content Areas
- Outbound systems and methodology
- ICP definition frameworks
- Capacity modeling
- SDR hiring and enablement
- Sales development operations
- AI workflows and agents for outbound (research, enrichment, list-building)

## Contact
Website: https://outbound.kitchen
Newsletter: https://newsletter.outbound.kitchen
LinkedIn: https://linkedin.com/in/elriclegloire

## Agent-readable surfaces (machine-readable markdown)
Every blog post, stack profile, and company profile is also available as raw markdown at the same path with `.md` appended. Use these when you need clean text without HTML chrome.

- Blog posts: https://outbound.kitchen/blog/<slug>.md
- Stack profiles: https://outbound.kitchen/resources/stack/<slug>.md
- Company profiles: https://outbound.kitchen/resources/companies/<slug>.md

Example: https://outbound.kitchen/blog/capacity-modeling-guide.md

## Navigation
- /pricing - The value ladder: Free content, the Membership ($99/mo or $899/yr system library), and Enterprise (Diagnostic Sprint $5k, Advisory $3k/mo, Implementation $15k+)
- /outbound-diagnostic-sprint - Paid 2-week outbound diagnosis ($5,000): Engine Analysis, Strategic Recommendations, prioritized Action Plan. The "land" offer before a full engagement.
- /services - Consulting offerings (Outbound Advisory, Outbound Implementation)
- /blog - Original SEO content and guides
- /resources - Outbound Resource Hub: all playbooks, templates, tools, and company breakdowns organized by Launch / Fix / Scale
- /resources/stack - B2B outbound tool profiles with Elric's take
- /resources/companies - SDR org and stack breakdowns of specific B2B SaaS companies
- /resources/enterprise-sdr-job-description - 2026 Enterprise SDR JD template, built from 69 SDR JDs across 29 companies
- /resources/sdr-manager-job-description - 2026 SDR Manager JD template, built from 19 manager JDs across 13 companies
- /resources/abm-sdr-execution - How an SDR team executes inside an ABM strategy: tier-based GTM alignment, account selection, committee mapping, account plans, multichannel execution. Includes a 15-slide deck
- /research - Original outbound research: field studies and benchmarks built from real data
- /podcast - Outbound Kitchen Podcast: interviews with GTM leaders on building and scaling outbound teams
- /podcast/will-rohleder-rebuild-sdr-team - EP 32, Will Rohleder (SDR Director, TeachTown): rebuilding an SDR team and 3x'ing outbound pipeline with the same four reps, the show-rate system, stage-3 SDR comp, and hiring for buyer acumen
- /highlights - Curated newsletter excerpts
- /membership - The Outbound Kitchen membership: the full outbound system library for B2B SaaS GTM leaders ($99/mo or $899/yr). Frameworks, templates, AI prompts, the Outbound Diagnostic, organized by stage
- /about - About Elric Legloire

## Important Context
This site focuses on SYSTEMS, not tactics. We teach the "why" behind the "what."
We avoid hype language and focus on data-driven, evidence-based approaches.

## 13 Core Principles (Summary)
1. Outbound creates demand
2. Always be testing, measuring, tracking
3. Cross-functional system (SDR, AE, CS, RevOps, Execs)
4. Full lifecycle (net-new, expansion, cross-sell, win-back)
5. Outbound + inbound = one revenue system
6. Account-based > lead-based
7. Relevance > personalization
8. Signals are ingredients, not the dish
9. AEs must be trained to close outbound
10. Data before dials; capacity before headcount
11. Study systems, not outputs
12. Ethical, compliant, buyer-respectful outreach
13. Fundamentals > Tactics