About Elric Legloire
Hi, I’m Elric.
I learned outbound on the front line as an SDR, then by building and leading outbound teams. Since then, I’ve built and scaled outbound systems for B2B companies.
At Chili Piper, I learned one of my most important lessons the hard way. The company already had a working playbook. I ignored it because I thought my approach would work better. It didn’t.
Once I followed the outbound playbook, I had my best month and started hitting quota. The following year, I improved the playbook through new tests. I went on to earn four promotions in two years at Chili Piper and became a four-time top-performing SDR.
The question that changed my work
By 2021, I was leading a team and asking a bigger question: how do we get more results per rep?
That question changed the way I looked at outbound. Subject lines, scripts, and activity targets are only small parts of the job. Rep performance depends on the full operation around them. Leadership shapes the strategy, talent, enablement, and systems that support each rep.
Across my work, I’ve advised more than 50 B2B companies. The systems I’ve helped build have influenced more than $70 million in pipeline and generated at least $15 million in revenue.
Still a student of outbound
After more than eight years in sales, I still see myself as a student of outbound. You’ll never hear me call myself an expert.
I’ve made every mistake in the book. I keep running experiments, reviewing the results, and improving the system.
I keep a library of recipes I want to try, plus notes from the ones I’ve made. Even when I follow a recipe, I write down what I liked, what I didn’t, and what I want to improve next time. I approach outbound the same way.
Why I run Outbound Kitchen
Working with B2B teams, I kept seeing companies chase volume, tools, and hacks while the problems around rep performance went untouched. I spend too much time on LinkedIn, X, and TikTok, where the same advice gets praised: spray and pray, false urgency, and manipulation. People save it and call it good advice. I’m tired of seeing that.
Today, I run Outbound Kitchen. I help B2B founders and go-to-market leaders get clarity on what to build, fix, and improve so outbound produces quality pipeline without tricking or manipulating people.
Outside of all this, you’ll find me trying new restaurants, cooking desserts, or reading about the chefs behind them. I love great food!
Where to find me
The Principles
What I Believe
Fundamentals over tactics
Tactics change every quarter. Fundamentals never change. Build on fundamentals, use tactics as tools.
Cross-functional systems
Outbound is not an SDR-only problem. It requires coordination across SDRs, AEs, RevOps, and leadership.
Systems over shortcuts
Stop copying templates and expecting results. Study systems, not outputs.
Data before dials
Before scaling outbound, clean your data and optimize capacity. Then add headcount.
Relevance over personalization
Personalization is a tactic. Relevance is a strategy. Be genuinely relevant to the account's situation.
Ethical, buyer-respectful outreach
Treat buyers like humans, not leads. Play the long game.