The Outbound Kitchen Membership

Build a Complete Outbound System with the Membership

The whole system you need to build and scale outbound: the process, hiring, operations, AI prompts, templates, and recipes, organized by what you're trying to accomplish. Used by 150+ go-to-market (GTM) teams at companies like Uber, Intercom, and Monday.com.

Trusted by 150+ paid members and 7,000+ GTM leaders

Get to What Works Faster

Built from real engagements with 50+ B2B companies. Proven systems you can deploy right away — not theory to figure out on your own.

Build your outbound process from scratch
Diagnose and fix what's broken
Hire and ramp the right team
Align everyone around one system
Scale without losing quality

You don't have an outbound problem. You have a clarity problem.

You have too many possible moves and no way to know which one matters right now. Hire more reps, rewrite the messaging, switch tools, add a channel. Effort isn't the bottleneck, knowing the next move is. And you don't need a bespoke playbook for your industry. You need the 80% every B2B outbound already shares, applied to your situation.

Scattered playbooks

Advice from ten different sources, none of them organized by your actual situation.

One-size advice

Playbooks built for 50-rep teams applied to a team of 3. Different stage, different needs.

Tactics without a system

Tips and tricks that don't connect. No sequence. No prioritization. No way to know what to do first.

No way to self-diagnose

You know something is off, but you can't pinpoint what. So you change everything instead of fixing what matters.

Every system, organized by where you are.

Not a content library. Not a course. The complete set of systems to run outbound — so you get to what works faster instead of figuring it out from scratch.

Launching

Building from zero

  • ✓ ICP Architecture system
  • ✓ First-hire playbook
  • ✓ Starter sequence design
  • ✓ Tech stack for small teams
  • ✓ First 90 days plan
Fixing

It's running but broken

  • ✓ 8-dimension diagnostic
  • ✓ Signal Taxonomy system
  • ✓ Scoring overhaul (Two-Score)
  • ✓ AE-SDR handoff repair
  • ✓ Data cleanup playbook
Scaling

It works, now do more

  • ✓ Capacity modeling (hiring math, ramp, ROI)
  • ✓ Multi-channel orchestration
  • ✓ Measurement system (leading vs lagging)
  • ✓ RevOps cross-functional alignment
Expanding

Beyond net-new

  • ✓ Expansion plays for existing accounts
  • ✓ Cross-sell outbound
  • ✓ Win-back campaigns
  • ✓ Outbound + inbound integration

Organized by your stage

You're never reading frameworks for a team of 50 when you have 3 reps. Everything is matched to where you actually are.

Built from real engagements

Every system was deployed in the field before it landed here. 50+ companies, not thought leadership.

The Diagnostic routes you first

The first thing you do gives you a map, not a menu. You know exactly where to start before you browse anything.

Start Here

The Outbound Diagnostic

30 questions. Tells you your stage. Points you to the exact systems and templates you need. Every member starts here — so you're never guessing what to work on first.

1
Answer 30 questions about your outbound
2
Get your stage: Launch, Fix, Scale, or Expand
3
Follow the curated path for your stage
4
Apply frameworks, measure, re-diagnose

The Systems Inside

Every system you need to run outbound. Organized by stage, built from real engagements.

Outbound Process

Core system

Targeting, account research, email, phone, LinkedIn, multi-channel orchestration. The complete outreach-to-close system.

Talent & Leadership

13 books, scorecards, ramp plans

Hiring scorecards, team structure, ramp plans, coaching systems. How to build and develop the team that runs outbound.

Productivity & AI

7 AI prompts, 50+ tools

Data systems, tool stack, AI prompts for research and personalization, automation workflows. The infrastructure that multiplies rep output.

Operations

SOPs, dashboards, alignment

Territory design, metrics and dashboards, cross-functional alignment, SOPs. The systems that keep the team running day-to-day.

Templates & Recipes

34 email templates + more

90-day plans, scoring models, audit checklists, hiring scorecards, sequence blueprints. Ready-to-use documents for every stage.

Weekly Briefing

New every week

Extended hub edition with case studies from real engagements, market intel, and applied systems you won't find in the free newsletter.

What Readers Say

From newsletter subscribers and paid members.

This is for you if...

  • You lead GTM at a B2B SaaS company and own outbound outcomes
  • You have a team of 1-15 reps and need to build or rebuild the system
  • You need to align your team around one outbound process — not ten different playbooks
  • You want systems and diagnostic tools, not just templates to copy
  • You believe outbound is a system, not an activity

This isn't for you if...

  • You're looking for magic templates that work without thinking
  • You're pre-product-market fit and still searching for ICP
  • You want someone else to run your outbound for you
  • You expect results from copying without adapting
Elric Legloire
Why I Built This

There's a gap in GTM leadership nobody talks about.

When I was still working in-house, I looked everywhere for a single place that had it all — how to actually build and scale an outbound function at the leadership level. It didn't exist.

So I did what everyone does. I talked to people. Watched videos. Took notes. Pieced things together from ten different sources and hoped the puzzle would form. You have lead gen agencies that will do it for you. You have surface-level tips on LinkedIn. Tools that promise automation will fix everything. But when a CRO or VP of Sales asks "how do I build a real outbound system for my team?" — there's almost nothing structured to follow.

After building outbound systems for 50+ B2B SaaS companies, I kept seeing the same pattern on the other side: smart leaders, good teams, but no structured system. Every engagement started with me building the same foundations — the ICP architecture, the scoring model, the measurement framework, the hiring scorecard, the sequence design.

I tried solving this with a paid newsletter. But one insight per week, organized chronologically, doesn't help someone who needs to fix their scoring system right now. A newsletter is a content stream. What people needed was a system library — organized by where they are, not when I published it.

I tried solving it through consulting alone. But I can only work with a few companies at a time. The leaders who couldn't afford a full engagement had nowhere to go.

So I built the thing I wished existed back then.

Every system I build and refine with my consulting clients — the outbound process, the talent systems, the operations, the AI prompts, the templates — organized by whether you're launching, fixing, scaling, or expanding your outbound. The same systems companies pay me to build, available so you can replicate them within your own team.

This isn't a course. It's not a community (yet). It's the system library that should have existed for GTM leaders owning outbound a long time ago.

50+

Companies advised

6,000+

Newsletter subscribers

150+

Paid members

10+

Years in outbound

The track record

Real systems. Real numbers.

These are 2026 results from the companies I have built outbound systems with, using the same method and playbooks you get inside. Method track record, not member outcomes.

$15M+

Revenue generated for clients with this method, across companies.

$70M+

Pipeline influenced. Counted separately from revenue, never the same dollars.

$30K

In revenue in 5 weeks. An established team added outbound as a new channel with AI-written messages, not more reps.

$150K

From a $30K from-scratch build, by month 4, from AI-written messages. The system keeps compounding after the build.

$6M+

Influenced revenue for one customer over 12 months, about 90% through cold calling. The system sourced the accounts, the data, and the phone numbers; the team called and closed.

What's $899/year actually worth?

One framework applied correctly can pay for a decade of membership. Here's what that looks like.

$200K+

in recovered pipeline from fixing one broken sequence design using the Signal Taxonomy framework.

40%

fewer bad-fit meetings after implementing the Two-Score model to separate signal from noise.

90 days

from "outbound isn't working" to a system that generates pipeline — using the stage-matched onboarding path.

1 hire

saved from churning out in 3 months because the scoring model and 90-day plan gave them a real system to run.

Simple Pricing

One product. One price. Everything inside.

One wrong sequence design costs you a quarter of pipeline. One bad hire costs $30-50K to replace. One framework from the membership applied to your situation pays for a decade of access.

Founding Member

Membership

$99 /month

or $899/year

  • ✓ Outbound process, targeting, sales & outreach systems
  • ✓ Talent & leadership: hiring scorecards, ramp plans, coaching systems
  • ✓ Productivity & AI: prompts, automation workflows, tool stack
  • ✓ Operations: territory design, metrics, cross-functional SOPs
  • ✓ Templates & recipes: 90-day plan, scoring model, audit checklist, sequence blueprints
  • ✓ Outbound Diagnostic — 30 questions, tells you your stage, points you to what matters
  • ✓ Weekly Briefing — case studies from real engagements + market intel

Join the waitlist. Lock the founding rate before it rises toward $149.

Most GTM leaders expense this. See how.

Coming Soon

The Brigade

Peer group. Founding members get first access.

Coming Soon

Chef's Table

Direct access. 10 seats. Founding members are first in line.

Frequently Asked Questions

What is the membership? +

Every system you need to run outbound — the process, hiring, operations, AI prompts, templates, and recipes — organized by what you're trying to accomplish (Launch, Fix, Scale, or Expand your outbound).

Who is this for? +

GTM leaders and operators at B2B SaaS companies who want to build real outbound systems. Whether you're hiring your first SDR or restructuring a team of 15, the membership gives you the systems to make decisions, not just templates to copy.

What platform is it on? +

The membership is hosted on Circle. You'll get access to a clean, organized hub, with no noisy feeds or distracting social features. Just the system, organized by stage.

How is this different from the free newsletter? +

The free newsletter delivers one insight per week. The membership gives you the full system, every process, every template, the AI prompts, the Outbound Diagnostic, and an extended weekly briefing with case studies and market intel the newsletter doesn't cover.

What if I'm not sure which stage I'm in? +

Start with the Outbound Diagnostic. 30 questions that assess your current outbound maturity and point you to the exact systems and templates you need. It's the first thing every member does.

Can I cancel anytime? +

The founding member rate is $99/month or $899/year. Join the waitlist to lock it in when the membership opens.

What about The Brigade and Chef's Table? +

The Brigade (community) and Chef's Table (1:1 access) are future tiers. They'll unlock as the membership grows. Right now, the membership is the system, and the system is what matters first.

Is there a refund policy? +

When the membership opens, founding members get a 30-day satisfaction guarantee. Join, run your Outbound Inspection, use everything inside for 30 days. If it is not worth it, email me and I will refund your first month in full. No questions asked.

Can I expense this? +

Most GTM leaders do. $899/year is a rounding error on any L&D budget. Here's a template you can send your manager: "I'd like to expense $899/year for the Outbound Kitchen membership, a system library for GTM leaders owning outbound, with frameworks, templates, AI prompts, and a diagnostic tool. It directly applies to our current outbound build. One framework applied to our situation pays for a decade of membership."

Stop collecting tactics. Start building the system.

Join the waitlist. Lock the founding rate before it rises toward $149.

Not ready? Start with the free newsletter.

6,000+ GTM leaders get one outbound insight per week. No fluff, no hype. See if the thinking resonates before committing.

Subscribe on Substack