Free Resources
Frameworks & Templates
The same frameworks used with clients. No gated PDFs or email walls. Just practical tools for building modern outbound systems.
8 Billion-Dollar Outbound Breakdowns
8 days. 8 companies. Swipe their strategies. Learn how Snowflake, Ramp, Rippling, and more run outbound.
Frameworks & Templates
ICP Definition Workshop
A structured approach to defining your Ideal Customer Profile. Includes exercises for firmographics, personas, and buying signals.
Get FrameworkBottoms-Up Capacity Model
Calculate exactly how many SDRs you need based on pipeline goals, conversion rates, and activity benchmarks.
Get FrameworkSignal-Based Prospecting Framework
Move from spray-and-pray to signal-based targeting. Identify, prioritize, and act on buying signals.
Get FrameworkSDR Interview Scorecard
Structured interview framework to evaluate SDR candidates on the skills that actually predict success.
Get FrameworkMarket Entry Research Framework
TAM sizing, named account lists, and in-market identification for new markets, regions, or segments.
Get FrameworkWant to see how billion-dollar companies run outbound?
Get the free 8-day breakdown of Snowflake, Ramp, Rippling, and more.
The Outbound Stack
What the best GTM teams actually use for outbound. Every tool reviewed with an honest "Elric's Take" — no vendor partnerships, no pay-to-play placement.
The Methodology
13 Core Principles
The foundation of the Outbound Kitchen System. Every framework, every recommendation, every system we build is grounded in these principles.
Outbound creates demand
The goal is to generate interest where none existed before.
No magic formula
Always test. What works for one company may not work for another.
Cross-functional system
Outbound is not an SDR problem. It requires sales, marketing, and ops alignment.
Full lifecycle
New business and expansion are both outbound motions.
One unified system
Outbound and inbound should feed the same revenue engine.
Account-based over lead-based
Think in accounts and buying committees, not individual leads.
Relevance over personalization
Generic personalization is noise. Contextual relevance creates conversations.
Signals are ingredients
Intent data and signals inform targeting, but they're not the dish.
AEs must be trained
SDRs generate opportunities. AEs need to know how to close them.
Data before dials
Quality targeting beats volume activity every time.
Study systems, not outputs
Don't copy email templates. Understand the system that created them.
Ethical and compliant
Respectful outreach builds reputation. Spam destroys it.
Fundamentals over tactics
Tactics change every quarter. Good systems endure.
Want to understand how these principles apply to your business?
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