ICP & TAM Analysis
Define your addressable market. Stop wasting effort on accounts that will never close.
- Account scoring models
- Market segmentation
- TAM sizing
- ICP documentation
Outbound Consulting and Advisory for B2B SaaS Teams
If you are searching for an outbound agency, a fractional outbound leader, or an outbound consultant, start here.
We are none of those things exactly. That is the point.
Most B2B SaaS teams do not have an outbound problem. They have a system problem. SDRs working on signals that never convert. Reps multi-threading the wrong accounts. A tech stack that bills more than it produces. Hiring more reps to fix what better systems would solve in a quarter.
An outbound agency books meetings on top of that broken system. A fractional VP of sales rebuilds the org chart. Neither one fixes the system.
That is what this page is about.
We are not an outbound agency
This is the most common reason people land on this page, so we will be direct.
An outbound agency runs your outbound for you. They write the sequences, source the leads, send the emails, book the meetings. You pay per meeting or per month. When the contract ends, the meetings stop and you have nothing.
We do not do that. We help you build the system your team will run for years. Your reps. Your stack. Your playbook. Your numbers go up because the system got better, not because we rented you ours.
Why this matters for B2B SaaS at $10M+ ARR:
- Agency-sourced meetings rarely convert at the rate your inbound or rep-sourced meetings do. The ICP fit is fuzzier. The buyer did not come asking.
- Most agencies optimize for activity, not pipeline. The dashboard looks great. The pipeline does not move.
- Your AEs lose the muscle they need to run their own outbound. The skill atrophies. You become permanently dependent.
- When you scale, you cannot scale an agency relationship. You scale a system.
If you want done-for-you outbound, we are not the fit. Hire an agency. Pay per meeting. Move on.
If you want to actually fix the system that produces pipeline, keep reading.
Where we help
Three layers. Most engagements touch all three. You pick the ones that match what is broken.
Process
How outbound work gets done
Account-Based Outbound
Move from spray-and-pray to systematic account-level motions.
- Multi-threaded plays
- Account prioritization
- Cross-functional alignment
- Signal-driven targeting
Outbound Optimization
Find where reps spend time on signals that never convert. Redirect to highest-converting opportunities.
- Sequence audits
- Conversion analysis
- Channel optimization
- A/B testing frameworks
System
The infrastructure that compounds
Outbound Systems & Infrastructure
Build the machine your reps run on. Tech stack, automation, signal routing.
- Tech stack audit
- Automation workflows
- CRM optimization
- Process documentation
GTM Engineering
The technical engine for outbound revenue. Data enrichment, signal detection, workflow automation.
- Data enrichment pipelines
- Signal detection
- Workflow automation
- Integration architecture
AI Implementation for Outbound Teams
Deploy AI where it compounds. Compress research, enrichment, and list-building so reps stay on the work that only humans can do.
- Research and enrichment agents
- Workflow automation across your stack
- Prompt systems for SDRs and AEs
- Build-vs-buy guidance and tool stack design
People
Your team's capability and output
Sales Dev Productivity & Enablement
Train on systems, not scripts. Find low-productivity activities and eliminate them.
- Coaching frameworks
- Onboarding programs
- Productivity analysis
- Competency models
How we engage
Two ways. Both are advisory at the core. Neither one outsources your outbound to us.
Outbound Advisory
Strategic counsel and direction. We diagnose, design, and recommend. Your team executes.
What you get
- Quarterly system reviews
- On-demand advisory access
- Executive counsel for VPs and Heads of Sales
- Priority support between reviews
Best for
Teams with execution capacity who need strategic direction. You already have a competent SDR leader and reps. You need someone who has seen the system work elsewhere and can pattern-match against what is wrong.
$3,000/mo
Book a Strategy Call
Outbound Implementation
Hands-on implementation alongside your team. We build the system together. Your team learns to run it.
What you get
- Full system implementation across process, system, people
- Training and documentation for your team
- Measurement framework so you can see what is working
- Handoff at the end. You own it.
Best for
Teams ready to rebuild their outbound approach. The current system is not working and you do not have the internal pattern library to fix it alone.
$15,000+
Book a Strategy Call
This is for you if
- You are B2B SaaS, $10M+ ARR, past founder-led sales
- You view outbound as a cross-functional system, not a rep activity
- You are willing to invest in building systems your team owns
- Your AEs and leadership are collaborative, not territorial
This is not for you if
- You are looking for a quick-fix playbook or a magic sequence
- You are pre-product-market fit (outbound will not save you, focus on PMF)
- You want to outsource outbound entirely (hire an agency)
- You expect results in two weeks (the system takes a quarter to bend)
Frequently asked
What is an outbound advisor?
An outbound advisor diagnoses the system that produces your pipeline, recommends specific changes, and reviews progress on a recurring cadence. They do not run your outbound. They make sure the people running it are working on the right things.
How is outbound advisory different from an outbound agency?
An outbound agency sources leads and books meetings on your behalf. You pay per meeting or monthly. When the contract ends, the meetings stop. Outbound advisory helps your in-house team build a system that produces pipeline without external dependence. Different ownership, different time horizon, different math.
What is a fractional outbound leader?
A fractional outbound leader is a part-time operator who runs your outbound function for a defined period, usually two to four days a week. Fractional leadership replaces a missing head of role. Advisory complements an existing one. If you do not have anyone leading outbound, you need fractional. If you have a leader who needs pattern-matching from outside, you need advisory.
When should a B2B SaaS company hire an outbound consultant?
When pipeline coverage is short and the gap is not closing with more reps. When SDR-to-AE conversion has stalled. When tech stack costs are climbing faster than pipeline. When you are past founder-led sales and do not yet have a repeatable outbound motion. These are the signals.
What does outbound implementation cost?
Engagements start at $15,000 and scale with scope. A focused project (signal infrastructure, sequence rebuild, SDR enablement program) sits in the $15K to $40K range. A full system rebuild across process, system, and people is higher. We scope before contracting so the number is not a surprise.
Do you do signal-based outbound?
Yes. Signal-based outbound (using buyer behavior, intent data, and trigger events to time outreach) is a core part of how we rebuild outbound systems. It is the difference between cold lists and warm lists that look cold.
Can you help with AI tools for outbound?
Yes. AI implementation for outbound (research agents, workflow automation, copy generation) is a service line. We are tool-agnostic. We pick what fits your stack and your team's actual capacity to use it, not what is trending.
Ready to build the system?
A 30-minute conversation for B2B SaaS leaders ready to fix the system, not rent meetings.
Book a Strategy Call