HubSpot
Free CRM, Sales Hub from $90/mo
Best for
HubSpot is the best CRM for teams that want marketing and sales in one system without Salesforce complexity. The Sequences tool is good enough for basic outbound, and the reporting keeps improving. The trap is over-customizing it early — keep your properties clean and your pipeline stages simple.
HubSpot’s CRM platform combines marketing automation, sales engagement, and pipeline management in a single ecosystem. For B2B SaaS companies, it offers the fastest path from first outbound email to closed-won reporting.
Why outbound teams use HubSpot
The free CRM is legitimately powerful. You get contact management, deal tracking, and basic reporting without spending a dollar. As you grow, Sales Hub adds sequences, meeting scheduling, and forecasting.
Where it fits in the stack
HubSpot is your system of record. Everything flows into and out of the CRM — enrichment data, sequence activity, call recordings, deal stages. The cleaner your CRM, the better every other tool in your stack performs.
Watch out for
Custom properties sprawl is the number one HubSpot problem. Every team member adds properties “just for this report,” and within a year your CRM is a mess. Audit properties quarterly.
Integrations
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