Outreach
Custom pricing, typically $100+/user/mo
Best for
The enterprise standard for a reason. Outreach gives you the most control over multi-step, multi-channel sequences, and their analytics are unmatched for teams running 10+ reps. But it's overbuilt for small teams — if you have fewer than 5 SDRs, you're paying for complexity you don't need.
Outreach is the leading sales engagement platform for enterprise B2B teams. It orchestrates multi-channel sequences across email, phone, LinkedIn, and direct mail, with deep analytics on what’s working.
Why outbound teams use Outreach
Sequence management at scale. When you’re running 10+ reps with different playbooks for different ICPs, Outreach’s governance features (sequence rules, A/B testing, send windows) keep things consistent without micromanagement.
Where it fits in the stack
Outreach is your execution layer. Data comes from enrichment tools (Apollo, Clay, ZoomInfo), accounts are prioritized in your CRM, and Outreach handles the actual outreach cadence. It connects upstream to intent data (6sense, Bombora) for signal-triggered sequences.
Watch out for
Implementation takes time. Budget 4-6 weeks for proper setup with custom fields, sequence templates, and CRM sync rules. Rushing the setup leads to messy data downstream.
Integrations
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