LinkedIn Sales Navigator
Core from $99/mo, Advanced from $149/mo
Best for
Sales Nav is table stakes for B2B outbound. The advanced search filters alone justify the cost — finding the right 50 people at a target account takes minutes, not hours. But treat it as a research tool, not an outreach tool. InMail response rates are mediocre. Use Sales Nav to find people, then reach them through email and phone.
LinkedIn Sales Navigator is the premium prospecting tool built on LinkedIn’s 900M+ member database. It provides advanced search filters, account lists, lead recommendations, and buyer intent signals that standard LinkedIn doesn’t offer.
Why outbound teams use Sales Navigator
No other platform has the depth of professional data that LinkedIn does. Job title, company size, industry, years in role, mutual connections, recent posts — all searchable, all filterable. For B2B, this is your primary people database.
Where it fits in the stack
Sales Navigator is a research and targeting tool. Use it to build account lists, identify buying committee members, and track job changes. Export contacts to your enrichment tool (Apollo, Clay) for email/phone data, then sequence through your outreach platform.
Watch out for
Sales Nav search results can be misleading. Job titles on LinkedIn are self-reported and often inflated. Always cross-reference titles with company size and reporting structure to ensure you’re targeting actual decision-makers.
Integrations
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