Dun & Bradstreet
Enterprise pricing
Best for
D&B is the old guard of business data — and that's actually its advantage. The DUNS number system is the closest thing B2B has to a universal company identifier. If you're selling into enterprise accounts that require vendor risk assessments, D&B data is already in their procurement workflow. But for modern outbound prospecting, the data feels dated. Contact-level coverage can't compete with ZoomInfo or Apollo. Use D&B for firmographic enrichment and compliance, not for building prospect lists.
Dun & Bradstreet is the legacy standard for business data, maintaining the world’s largest commercial database with over 500M business records. Their DUNS numbering system is the de facto universal identifier for companies globally, used by governments, banks, and enterprises for vendor management and risk assessment.
Why outbound teams use it
Global firmographic depth. D&B covers companies that modern sales intelligence tools miss — non-tech industries, international subsidiaries, government contractors, and privately held businesses. For teams selling into regulated industries or global enterprises, D&B provides the parent-subsidiary hierarchies and financial data that ZoomInfo and Apollo don’t prioritize.
Where it fits in the stack
D&B is a firmographic enrichment layer, not a prospecting tool. It maps corporate hierarchies (who owns whom), appends financial data, and provides risk scores. The typical use case: your CRM ingests D&B data to clean up account records, resolve duplicates via DUNS matching, and enrich accounts with revenue, employee count, and industry codes.
Watch out for
The user experience is a generation behind modern sales tools. The platform feels enterprise-legacy in every way — from the UI to the contracting process. If you’re a startup or mid-market team, the procurement cycle alone might not be worth it. Reserve D&B for when your enterprise clients or compliance requirements demand it.
Integrations
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Companies using Dun & Bradstreet
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