Company Directory

How Real Companies Run Outbound

Inside the outbound engines of top B2B companies. Tech stacks, team structures, SDR headcount, compensation data, and what actually makes their outbound work.

Companies Profiled

1,130

Total SDRs Tracked

141

Avg SDRs per Company

Industries Covered

Featured Profiles

HockeyStack

Analytics / Attribution

Featured

10 SDRs

+233%

Salesforce Clay ZoomInfo Lusha +5 more

HockeyStack went from 0 to $74M pipeline in 8 months with a 10-person SDR team. The secret: one SDR creates 42 Stage 1 opps per month — 6.7x above industry average. They built a system where SDRs execute, not research. Automated scoring surfaces the top 2% of accounts daily, dynamic sequencing adjusts by buying stage, and every call is recorded and reviewed weekly. This is outbound as engineering.

Pigment

Salesforce Captain Data Phantombuster BigQuery +4 more

Pigment is the most engineering-forward outbound team I've studied. 50 BDRs generating $25M+ monthly pipeline at $100K ACV — but the secret isn't the reps, it's the infrastructure. BigQuery scores accounts, N8N automates workflows, and Bannerbear auto-generates personalized mockups with the prospect's logo and brand colors. This is what outbound looks like when engineering and sales actually collaborate.

Ramp

Finance / Spend Management

Featured

140 SDRs

+40%

Salesforce Outreach Gong LinkedIn Sales Navigator +2 more

Ramp went from 100 to 140 SDRs in 9 months — the fastest percentage growth in this directory. But what's interesting isn't the headcount, it's the approach: no cold call scripts. Ramp trains SDRs on deep product knowledge, customer stories, and competitive intelligence instead. Territory rotation keeps the team fresh and prevents account fatigue.

Rippling

Outreach Chili Piper ZoomInfo Salesforce +6 more

Rippling runs one of the most aggressive outbound motions in SaaS. 361 SDRs, multi-tier segmentation, AEs don't prospect — SDRs own the entire top of funnel. Their stack reflects scale: Outreach for sequencing, Clay for enrichment waterfall, Demandbase for intent. CRO Matt Plank's philosophy is clear: SDRs are better at prospecting than AEs. Period.

Snowflake

Data / Cloud

Featured

300 SDRs

Bombora Crossbeam Demandbase Influ2 +21 more

Snowflake's outbound engine is enterprise-grade. 300 SDRs operating with sophisticated account management systems — warm account strategies, action boards, and data refresh methodologies that most companies couldn't implement at 1/10th the scale. Their CRO Chris Degnan built this from the ground up during Snowflake's hypergrowth.

All Companies

Deel's SDR headcount is the most stable in this directory — 231 reps with only 2% growth over 9 months. That's not a bad sign. It means they've found their equilibrium. At this scale, the challenge isn't hiring more SDRs — it's optimizing output per rep. Their fully remote model mirrors their product: if you sell distributed workforce solutions, you'd better prove it works internally.

Ramp

Finance / Spend Management

Featured

140 SDRs

+40%

Salesforce Outreach Gong LinkedIn Sales Navigator +2 more

Pigment

Salesforce Captain Data Phantombuster BigQuery +4 more

Owner.com

Restaurant Technology

30 SDRs

+50%

Salesforce Outreach Gong LinkedIn Sales Navigator +1 more

Owner.com is the best example of environmental design beating willpower in outbound. CRO Kyle Norton moved one dashboard, and 80% of activity shifted to Tier-A accounts overnight. No management emails. No new policies. Just better system design. Their in-office model creates visibility that reduces management overhead and drives 20-40% faster ramp times.

HockeyStack

Analytics / Attribution

Featured

10 SDRs

+233%

Salesforce Clay ZoomInfo Lusha +5 more

Gorgias

Customer Support / E-commerce

8 SDRs

Clay Salesforce GPT-4o-mini PromptLayer +1 more

Gorgias flipped the script. They built their entire outbound automation system BEFORE hiring their first SDR. The result: 5,000+ unique AI emails per day at $0.002/email across 900 inboxes. SDRs don't write emails — they review AI drafts, approve sends, and handle replies. One AI sequence drove +150% more positive replies than their old templates.

Why company profiles exist

Everyone copies email templates. Nobody studies the system behind them.

These profiles go deeper: how many SDRs they have, what tools they use, how they structure their teams, and what their outbound actually looks like from the inside. This is the outbound intelligence that doesn't exist anywhere else.

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