Pigment
Paris, France / New York, NY
50 (+11%)
$50K–$60K
$80K–$95K
Outbound Tech Stack
Team Structure
50 BDRs generating $25M+ qualified pipeline monthly. Engineering-heavy outbound with visual prospecting and automated signal architecture.
Pigment is the most engineering-forward outbound team I've studied. 50 BDRs generating $25M+ monthly pipeline at $100K ACV — but the secret isn't the reps, it's the infrastructure. BigQuery scores accounts, N8N automates workflows, and Bannerbear auto-generates personalized mockups with the prospect's logo and brand colors. This is what outbound looks like when engineering and sales actually collaborate.
What Makes Pigment’s Outbound Interesting
Pigment proves that a 50-person SDR team can outperform teams 5x their size — if the engineering is right.
The Visual Prospecting System
Pigment’s most innovative move: Bannerbear auto-generates personalized visual mockups for every prospect. Each email includes a custom image showing the prospect’s logo and brand colors inside Pigment’s platform. This isn’t mail merge personalization. It’s visual proof of relevance.
Signal Architecture
The real engine behind Pigment’s outbound:
- BigQuery scores and prioritizes accounts based on multiple signal sources
- N8N orchestrates automated workflows between systems
- Captain Data + Phantombuster handle enrichment and data collection
- Hightouch pushes enriched data back to Salesforce for SDR execution
This is a data engineering pipeline, not just a sales stack.
The Journey
Pigment’s outbound leader came from Facebook, where reply rates were 50%. At a startup, that dropped to 2%. The response wasn’t to send more emails — it was to build better infrastructure.
Key Metrics
- 50 BDRs generating $25M+ qualified pipeline monthly
- $100K ACV
- Visual prospecting with auto-generated mockups
- Engineering-first outbound architecture
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