Clay
Free tier, Pro from $149/mo
Best for
The Swiss Army knife for outbound ops. Essential for Tier 1 account research, but watch credit usage at scale. Where Clay shines is chaining multiple data sources into a single workflow — no other tool does waterfall enrichment this cleanly. If your team is still copy-pasting between tabs, Clay is the unlock.
Clay is a data enrichment and workflow orchestration platform that connects 75+ data providers into a single workspace. Instead of buying multiple enrichment tools, Clay lets you waterfall across providers — try one source, fall back to another, enrich from a third — all in one table.
Why outbound teams use Clay
The core value is data density without data contracts. You pay per credit instead of annual licenses, which means you can enrich deeply on Tier 1 accounts without overpaying for your entire database.
Where it fits in the stack
Clay sits between your CRM and your sequencing tool. It pulls accounts from your CRM, enriches them with firmographic, technographic, and intent data, then pushes qualified contacts into your sequencer.
Watch out for
Credit consumption can spiral if you’re not careful with table sizes and enrichment steps. Start with small batches, validate your workflow, then scale.
Integrations
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