Influ2
Custom pricing
Best for
Influ2 does something no other ad platform does well — targets specific people, not just accounts. When your SDR can see that the VP of Sales at a target account clicked on your ad three times this week, that's a signal worth acting on. The ad-to-outbound handoff is where the real value lives. But person-based ads only work if your contact list is accurate and your creative is relevant. Bad targeting with precision delivery just means the wrong person ignores you faster.
Influ2 is a person-based advertising platform that targets ads to specific individuals within your buying committee — not just accounts. Instead of showing display ads to anyone at a company, you choose exactly which decision-makers see your message, and you get engagement data back at the person level.
Why outbound teams use it
The handoff from ads to outbound is the use case. When a specific contact has engaged with your ads multiple times, the SDR’s cold call becomes a warm call. “I noticed you’ve been looking into X” lands differently when you have actual engagement data behind it. It turns brand impressions into actionable outbound signals.
Where it fits in the stack
Influ2 runs alongside your ABM orchestration layer. Feed it your target contact list from your CRM, run person-level campaigns, and pipe engagement signals back to reps. The best implementation: Influ2 engagement data triggers a task in Outreach or Salesloft so reps act on warm signals within 24 hours.
Watch out for
Person-based advertising requires clean, verified contact data. If your contact list has outdated titles, wrong companies, or duplicate records, you’re burning budget showing ads to people who left the account six months ago. Data hygiene is a prerequisite, not an afterthought.
Integrations
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Companies using Influ2
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